With a pre Doctoral Degree in Economics, Balaswaminathan has vast experience in Management and Marketing. His areas of expertise vary from Economic Research to Project Management to Print and Electronic Media Management and training and mentoring students. He has over three decades of experience in Media Marketing, of which two decades as General Manager in Print Media, over a decade as Vice President Marketing in Electronic Media. He was an Assistant Professor in Department of Economics in a reputed college in Chennai. Balaswaminathan had also done a Techno Economic Survey for Dairy Projects in Tamil Nadu. A true lover of Tamil Literature, Balaswaminathan has contributed several short stories and has done critical reviews for books. A Rank holder in his Graduation and recipient of Gold Medal from the University of Madras, Balaswaminathan is also passionate about teaching.